Monitored team’s billable hours and client’s forecasted media spend to predict quarter/annual margin. Used margin analysis to offer strategic recommendations to increase Rosetta’s margin by 20%. Budgeted a new line of business, factoring in advertising spend, time/material, and resource cost.
Search Engine Optimization
Researched consumer blogs to find weekly off-site promotion/link opportunities to increase organic traffic, domain authority, and page rank in search engines. Assisted with website tech audit to increase brand’s visibility in search engine results.
Paid Search
Conducted keyword research, offered recommendations for keyword expansion, and updated Google Adword copy. Assisted subject matter expert to create weekly insight reports of web traffic, clicks, and e-commerce sales. Attended internal and client meetings to understand client goals, to monitor campaign pacing, and to evaluate the competitive landscape.
