Built website and entry form for the campaign, engaging more than 6,800 visitors.
Designed a magazine ad featured in Overdrive Magazine, promoting the National Commodore seat to over 90,000+ owner/operators. Ad was also distributed and displayed in over 2,000+ truck stop locations to advertise the campaign to owner/operators waiting for truck repair, shower, or restroom.
Analytics
Using Facebook Insights, analyzed demographics of five Facebook advertisements that engaged 5,000+ visitors.
Conducted weekly experiments changing content placement and aesthetics of photos and button colors to optimize clicks, page views, and entry submissions. Used Google Analytics to track campaign web traffic and created weekly reports for the CEO. Recommended National Seating reduce print media exposure because 73% of traffic originated from Facebook advertisements.
Training
Led a 2-day digital media training course in Piedmont, Alabama teaching four employees a comprehensive overview of Windows Share Point, Serif Web Design, Go Daddy, and Facebook in order to continue the brand’s digital presence
